A blog is a bit of an old term and usually makes people think of long sessions of writing articles. In truth a blog can be any collection of resources and information that will be useful to your target audience.
The main purpose of a blog is to provide value to your target audience and to position yourself as a thought leader, which inspires confidence. It also doesn’t need to all be written content. It can be videos, recipes or a podcast. It can be anything you want as long as it provides value and is easy to consume.
Essentially, good quality content should solve the problems faced by your prospective clients.
There are two major benefits to this.
- You build reputation, making yourself the ‘go to’ expert in your field.
- When people do a Google search to solve their problems, they’ll find your website, along with a collection of resources that solve their other problems.
These two benefits increase the likelihood of these prospective clients taking action and becoming active parts of your fitness business.